While there’s a variety of ways to include GIFs in your email campaigns, it’s important to keep them relevant.ĭone correctly, GIFs can add a lively punch to your emails and grab your customers’ attention. Walls of text are no longer a viable option for email marketing, and GIFs are becoming more and more popular as brands begin to optimize their visual content. How to insert a GIF into an email: Wrap-up ![]() Make sure you test the email deliverability even without the GIF to see if adding the GIF has an adverse effect on it. You could even see the performance of your emails with different spots for your GIF. Similarly, you should A/B test the emails before sending them out to figure out which GIFs are creating a better impact on your recipients. So, make sure you test the deliverability well to find the sweet spot. As mentioned earlier, the email size could impact your deliverability. Like all your email campaigns, it’s important to test your emails with GIFs too. You can use tools like Ezgif and gifcompressor to reduce the size of your GIFs. That’s why it’s critical to ensure your GIFs are no bigger than 500 kB to 1MB. Email sizes can also trigger spam filters and impact your email deliverability. When you compress your GIFs, you can easily shed off the extra flab and reduce their size by 30-50%.īut experience isn’t the only thing. The last thing you want your recipients to see is a white space or a partially loaded GIF. And their size could directly impact the email viewing experience. Unlike images, GIFs are heavy files that can go from a few hundred kBs to MBs.
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